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- 素材大小:
- 5.99 MB
- 素材授權(quán):
- 免費(fèi)下載
- 素材格式:
- .ppt
- 素材上傳:
- lipeier
- 上傳時(shí)間:
- 2019-11-06
- 素材編號(hào):
- 245280
- 素材類別:
- 課件PPT
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素材預(yù)覽
這是寶潔生意回顧ppt,包括了First Semester Scorecard & Market Growth Overview第一季度計(jì)分卡 & 市場(chǎng)增長(zhǎng)回顧,Key Factors Impacting Performance業(yè)績(jī)表現(xiàn)主要影響要素,Value Creation價(jià)值創(chuàng)造,Key Issues主要問(wèn)題,BuBuGao Expectation步步高期望等內(nèi)容,歡迎點(diǎn)擊下載。
寶潔生意回顧ppt是由紅軟PPT免費(fèi)下載網(wǎng)推薦的一款課件PPT類型的PowerPoint.
Business Review生意回顧 Key Issues 主要問(wèn)題 Business Review Key Issues Market Growth Overview (Hunan Market v BBG) Jan-Apr 2009 v 2010 步步高增長(zhǎng)優(yōu)于湖南市場(chǎng)增長(zhǎng) Market Growth Overview P&G in Hunan and in BBG Jan-Apr 2009 v 2010 Business Review Key Issues Price Comparison & GP% Projection價(jià)格對(duì)比&毛利測(cè)算 Promotion Effectiveness 促銷的有效性 Service level Analysis 1 到貨率分析 Service level Analysis 2 到貨率分析2 DC Volume Projection Business Review Key Issues Unit Value Category v P&G P&G Importance to Non Food Department寶潔在非食部門(mén)的重要性 Space allocation & Inventory Analysis 空間分配&周轉(zhuǎn)分析 Space allocation & Inventory Analysis 空間分配&周轉(zhuǎn)分析 Quadrant Analysis Summary產(chǎn)品矩陣分析 %CTS of P&G items Winners 34.47% Traf. Builders 55.65% Sleepers 6.11% Losers 3.81% 54% of the SKUs are under Winners & Traffic Builders 寶潔54%的SKU是“贏家”和“客流貢獻(xiàn)者” Business Review Key Issues Key Issues 關(guān)鍵問(wèn)題 Uncompetitive prices against Walmart, C4, and RT Mart 和沃爾瑪,家樂(lè)福,大潤(rùn)發(fā)相比,步步高的寶潔產(chǎn)品價(jià)格沒(méi)有優(yōu)勢(shì) If BBG follows those prices, it will cause low GP% of which from financial perspective it is doubtful those competitors to make such a low margin 如果步步高跟進(jìn)以上競(jìng)爭(zhēng)對(duì)手的價(jià)格,將會(huì)造成極低的毛利率。從財(cái)務(wù)角度來(lái)衡量的話,這些競(jìng)爭(zhēng)對(duì)手如此低的毛利率令人懷疑。 Insufficient investment/ promotional support (1.95%) 費(fèi)用投入和促銷支持不夠(1.95%) Service level of direct supply to stores is low 寶潔經(jīng)銷商直送到門(mén)店的到貨率很低 Low margin, high inventory Business Review Key Issues BuBuGao Expectation 步步高的期望 Strategic partnership with P&G & Join Business Plan與寶潔展開(kāi)戰(zhàn)略合作 & 聯(lián)合生意計(jì)劃 Re-classification of BBG from local to national status將步步高從LKA化為NKA Collaboration on consumer insights 在消費(fèi)者洞察方面展開(kāi)合作 P&G to provide dedicated Key Account Manager & Space management. 寶潔提供步步高專屬KA經(jīng)理和貨架管理人員 P&G to invest in upgrading HBC for Re-merchandise stores 寶潔投資長(zhǎng)沙紅星店護(hù)膚美容中心改造 BuBuGao Expectation 步步高的期望 Direct purchase to P&G and centralize distribution from BBG DC for all stores 與寶潔達(dá)成直供,并由步步高物流統(tǒng)一配送寶潔產(chǎn)品至門(mén)店 P&G to review BBG’s purchase costs 寶潔回顧并核實(shí)步步高的進(jìn)價(jià) P&G to increase investment/ trading term contents 寶潔增加費(fèi)用投入/合同條款 BBG to offer P&G to design and build Health & Beauty Center in Hypermart Hongxin, Changsha 步步高將長(zhǎng)沙紅星店個(gè)清中心交由寶潔設(shè)計(jì)并建造 A clearance of old packaging and improvement on inventory days舊包裝清倉(cāng)促銷 & 改善庫(kù)存天數(shù) Trading Terms Contract Proposal 合同條款提案
寶潔宣講會(huì)ppt:這是寶潔宣講會(huì)ppt,包括了招聘總體概況,公司的原則,招聘前奏,網(wǎng)上申請(qǐng),成功驅(qū)動(dòng)力評(píng)估,如何保證招聘信度,解難能力測(cè)試等內(nèi)容,歡迎點(diǎn)擊下載。
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