-
- 素材大。
- 15.04 MB
- 素材授權(quán):
- 免費下載
- 素材格式:
- .ppt
- 素材上傳:
- ppt
- 上傳時間:
- 2018-06-04
- 素材編號:
- 115052
- 素材類別:
- 學(xué)校PPT
-
素材預(yù)覽
這是一個關(guān)于奔馳汽車發(fā)展史PPT課件,number:051320114 name:劉麗雯 梅賽德斯-奔馳公司的成立 奔馳公司簡介全名梅賽德斯-奔馳,是世界知名的德國汽車品牌,創(chuàng)立于1900年,總部設(shè)在斯圖加特,創(chuàng)建人為卡爾·本茨和戈特利布·戴姆勒 1883年,卡爾·奔馳、麥克斯·羅斯和弗里德·里希,威爾海姆·埃·塞林格共同建立Benz & Cie In 1883, Karl Benz, Max and Fred, Ross will heim, el, salinger jointly establish Benz & Co. Rheinische Gasmotoren - Fabrik. 1886年1月29日,卡爾·奔馳為其三輪“安裝有汽油發(fā)動機的交通工具”申請了專利,世界上第一輛汽車正式誕生 January 29, 1886 , Karl Benz for its three " equipped with gasoline engines of transport " to apply for a patent, the world's first car was born. 1894年奔馳推出了世界上第一款批量生產(chǎn)的汽車——Velo 1894 Mercedes Benz launched the world's first mass-produced car - Velo 1900年,Benz & Cie已經(jīng)成為世界上最大的汽車制造商。 1900 , Benz & Cie has become the world 's largest car manufacturer. 1909年,他們制造了當(dāng)時世界上最快的賽車 In 1909 , they created the world's fastest car at the time DMG 1884年,戈特利布·戴姆勒著手對四沖程發(fā)動機進(jìn)行研究,不久發(fā)明了一種能安裝在車輛上的更輕更小的發(fā)動機,該發(fā)動機安裝于自行車上,便成了最早的摩托車。 1884 , Gottlieb Daimler embarked on a four-stroke engine research , and soon invented a vehicle can be mounted on a smaller and lighter engine, the engine mounted on the bike , it became the first motorcycle car. 1886年,戴姆勒和首席工程師邁巴赫在世界上最早的四輪汽車上安裝了改進(jìn)后的發(fā)動機。 1886 , Daimler and Maybach , chief engineer on the world's first four-wheel car improved engine installed. 1890年,戴姆勒創(chuàng)辦了自己的汽車公司DMG。他與邁巴赫共同開發(fā)了第一輛戴姆勒汽車. 1890 , Daimler founded his own automobile company DMG (Daimler-Motoren-Gesellschaft). He and co- developed the first one Maybach Daimler 1924-1926年,DMG和Benz & Cie仍然采用各自的商標(biāo),但共同營銷其產(chǎn)品,主要介紹歡迎點擊下載奔馳汽車發(fā)展史PPT課件哦。
奔馳汽車發(fā)展史PPT課件是由紅軟PPT免費下載網(wǎng)推薦的一款學(xué)校PPT類型的PowerPoint.
number:051320114 name:劉麗雯 梅賽德斯-奔馳公司的成立 奔馳公司簡介全名梅賽德斯-奔馳,是世界知名的德國汽車品牌,創(chuàng)立于1900年,總部設(shè)在斯圖加特,創(chuàng)建人為卡爾·本茨和戈特利布·戴姆勒 1883年,卡爾·奔馳、麥克斯·羅斯和弗里德·里希,威爾海姆·埃·塞林格共同建立Benz & Cie In 1883, Karl Benz, Max and Fred, Ross will heim, el, salinger jointly establish Benz & Co. Rheinische Gasmotoren - Fabrik. 1886年1月29日,卡爾·奔馳為其三輪“安裝有汽油發(fā)動機的交通工具”申請了專利,世界上第一輛汽車正式誕生 January 29, 1886 , Karl Benz for its three " equipped with gasoline engines of transport " to apply for a patent, the world's first car was born. 1894年奔馳推出了世界上第一款批量生產(chǎn)的汽車——Velo 1894 Mercedes Benz launched the world's first mass-produced car - Velo 1900年,Benz & Cie已經(jīng)成為世界上最大的汽車制造商。 1900 , Benz & Cie has become the world 's largest car manufacturer. 1909年,他們制造了當(dāng)時世界上最快的賽車 In 1909 , they created the world's fastest car at the time DMG 1884年,戈特利布·戴姆勒著手對四沖程發(fā)動機進(jìn)行研究,不久發(fā)明了一種能安裝在車輛上的更輕更小的發(fā)動機,該發(fā)動機安裝于自行車上,便成了最早的摩托車。 1884 , Gottlieb Daimler embarked on a four-stroke engine research , and soon invented a vehicle can be mounted on a smaller and lighter engine, the engine mounted on the bike , it became the first motorcycle car. 1886年,戴姆勒和首席工程師邁巴赫在世界上最早的四輪汽車上安裝了改進(jìn)后的發(fā)動機。 1886 , Daimler and Maybach , chief engineer on the world's first four-wheel car improved engine installed. 1890年,戴姆勒創(chuàng)辦了自己的汽車公司DMG。他與邁巴赫共同開發(fā)了第一輛戴姆勒汽車. 1890 , Daimler founded his own automobile company DMG (Daimler-Motoren-Gesellschaft). He and co- developed the first one Maybach Daimler 1924-1926年,DMG和Benz & Cie仍然采用各自的商標(biāo),但共同營銷其產(chǎn)品。 1924-1926 year , DMG and Benz & Cie is still using their trademarks, but the common marketing their products. DMG與奔馳 1926年6月29日,這兩家歷史最悠久的汽車制造商終于合并為戴姆勒-奔馳公司,開始生產(chǎn)梅賽德斯-奔馳品牌的汽車。 June 29, 1926 , which two of the oldest car manufacturers finally merged into Daimler - Benz (Daimler-Benz AG), began production of the Mercedes - Benz brand cars. 1900年至今,梅賽德斯-奔馳創(chuàng)造了無數(shù)的世界第一。這些世界第一的名單包括:第一款增壓汽車 the first supercharged car 第一款量產(chǎn)柴油轎車 the first mass production of diesel cars 第一款量產(chǎn)配備四沖程燃油噴射發(fā)動機的汽車 the first production four-stroke fuel injection engine equipped vehicles 第一臺5缸發(fā)動機 the first five -cylinder engine 第一輛渦輪增壓式柴油轎車 the first turbocharged car diesel cars ....... 經(jīng)典車型 1886 Benz Patent Motorwagen 這是Benz設(shè)計制造的世界上第一輛汽車, 采用大型飛輪水冷單缸二沖程發(fā)動機, 最大功率0.75馬力,極速16km/h。由于 當(dāng)時的技術(shù)還不完善,車輛總是陷入這 樣那樣的故障,但是這并不影響它世界 第一輛汽車的里程碑意義。 This is Benz design and manufacture of the world's first car, using large flywheel water-cooling single 1886 Benz Patent Motorwagen cylinder two stroke engine, maximum power 0.75 horsepower and speed of 16 km/h. Because the technology is not perfect, the vehicles are always in such and such failure, but this does not affect it, the world's first car landmark. 1893 Benz Victoria Victoria牌汽車是Benz與1893年 研制成功的,它性能先進(jìn)、穩(wěn)定 采用了Benz專利的3升發(fā)動機,中 置方向盤,是當(dāng)時最豪華的汽車, 當(dāng)然售價也相當(dāng)高昂——3875馬克。 雖然在當(dāng)時成為了滯銷商品,但是 它的出色為Benz的公司贏得了極大 的榮譽和聲望 Victoria is car Benz and successful development in 1893, it advanced, stable performance, the Benz patent 3 liters engine, steering wheel, was the most luxurious cars, price is quite high - 3875 mark, of course. Although became unmarketable goods at the time, but it's good for Benz company has won great honour and reputation 1894 Benz Velo Velo是世界上第一款批量生產(chǎn)的汽車,至1901年,一共生產(chǎn)了1200多臺。每臺售價2000馬克,在當(dāng)時為公司創(chuàng)造了巨大的經(jīng)濟(jì)效益。 Velo is the world's first mass-produced cars, to 1901, the total production of more than 1200 units. Each $2000 mark, at the time created the huge economic benefits for the company. 著名的鳳凰牌轎車,當(dāng)時有Daimler設(shè)計制造,具備8馬力的最大功率。 Famous phoenix brand cars, when Daimler design and manufacturing, with 8 horsepower maximum power. 1898 Daimler 8hp Phoenix Phaeton 這款1900 Mercedes 35hp就是第一款Mercedes汽車,使用5.9升4缸發(fā)動機具備35馬力的最大功率。而它的設(shè)計者,正是Wilhelm·Maybach The 1900 Mercedes 35 HP is the first Mercedes models, using a 5.9 -liter four-cylinder engine has 35 horsepower maximum power. And its designer, is Wilhelm Maybach 1900 Mercedes 35hp Nizza Mercedes汽車進(jìn)入了箱體時期,而這款車型也成為了富太太們的最愛,1906年以后,專業(yè)的司機也開始多了起來。 Mercedes cars came into housing period, and this model has become a rich ladies favorite, after 1906, also began to more professional driver. 1906 Mercedes Electrique Appeared in 1911, the "lightning speed", this model is the most attractive cars in that era, the 2.1 -liter four-cylinder engine, with 200 horsepower maximum power, this power only at the time, so it is very smooth became the world's fastest cars, and remain for many years 1911 Blitzen-Benz 1911年,“閃電奔馳”問世,這款車型是那個時代中最具魅力的汽車,采用2.1升四缸發(fā)動機,具備200馬力的最大功率,這樣的動力在當(dāng)時絕無僅有,于是它很順利的成為了世界上最快的汽車,并保持多年 The world's first adopt mechanical pressurization production cars. Maximum power 38 horsepower and a top speed of 100 km/h 1923 Mercedes-Benz 6/25hp 世界上首批采用機械增壓的量產(chǎn)汽車。最大功率38馬力,最高時速100km/h Mercedes-Benz SSK 在奔馳的家族中,SSK可以說是成功的驕子,SSK意為短軸距超級運動汽車,225馬力的強勁性能為Mercedes-Benz的形象提升有著極大的幫助 In the family of Mercedes, neo-philosophy can be said to be the pride of success, neo-philosophy of SWB super sports car, 225 - horsepower strong performance to improve the image of theMercedes - Benz has a great help 1931 Mercedes-Benz 170 在30年代,Benz生產(chǎn)了一款170型汽車,這款汽車被認(rèn)為是現(xiàn)代奔馳E級車的鼻祖,在當(dāng)時很受歡迎,隨后Benz推出了換代車型180,自此E級走上了發(fā)展的道路 In the 30 s, Benz produced a type 170 car, the car is considered to be the ancestor of modern Mercedes e-class car, is very popular at the time, then the Benz launched generation models 180, since then E down the path of development 1934 Mercedes-Benz 770K 這是一款非常特殊的車型,因為它是專屬于希特勒的高級轎車。采用4mm鋼板的它同時也是世界上第一輛防彈汽車。770K一共生產(chǎn)了17輛,在二戰(zhàn)中損毀多輛,如今僅存下的只有3輛,可謂稀世奇珍 This is a very special models, because it is exclusive to Hitler's limousine. Is made of 4 mm steel plate of it is also the world's first bullet-proof car. 770 k total produced 17 units, and damaged more than in world war ii, now only the only 3 units, is a treasure 1936 Mercedes-Benz 260D 1936年的柏林汽車博覽會,奔馳的多款產(chǎn)品震驚了世界其中包括世界第一臺柴油發(fā)動機轎車260D。它的出現(xiàn)為汽車養(yǎng)護(hù)節(jié)約了大量的燃料。 1936 Berlin Auto Expo , Mercedes-Benz merchandise shocked the world , including the world 's first diesel engine cars 260D. It appears as car maintenance to save a lot of fuel 1936 Mercedes-Benz 170V 1936年柏林汽車博覽會,來自奔馳的這款170V是二戰(zhàn) 前外形尺寸最大的汽車。 1936 Berlin Auto Show , Mercedes-Benz this from before World War II Dimensions 170V is the largest automobile . 1936 Mercedes-Benz 500K 這是奔馳對跑車又一次成功嘗試,500K不僅具備160馬力的輸出,同時還擁有3.29米的長軸距,所以500K不僅是跑車,同時還是豪華跑車。 This is another successful attempt Mercedes-Benz sports car , 500K not only have 160 horsepower output ,also has a 3.29 m long wheelbase ,so 500K is not only a sports car, while still luxurious sports car. 1951 Mercedes-Benz 220 戰(zhàn)后奔馳復(fù)蘇時期推出的220型車型于第一節(jié)法蘭克福車展上進(jìn)行了展出,它擁有全新的6缸頂置凸輪軸引擎,性能非常出色,同時內(nèi)飾上也做到了盡可能的豪華 Postwar recovery period Benz 220 models were launched at the Frankfurt Motor Show on the first section of the exhibition , it has a new six -cylinder overhead cam engine , performance is very good , but the interior is also done as a luxury 1951 Mercedes-Benz 300 300車型與220車型一同推出,是當(dāng)時德國車型最大、時速最高的量產(chǎn)車。220車型和300車型很快就成為了當(dāng)時德國政客、富商的最愛,同時它們也為日后的豪華車系S級的誕生奠定了扎實的技術(shù)基礎(chǔ) 300 models and 220 models with the introduction of the German model was the largest , highest speed production car . they are for the future S-Class luxury cars birth has laid a solid technical foundation In 1974 , Mercedes-Benz introduced the world's first five-cylinder diesel engine equipped 240D 3.0, which uses 3.0 liters of diesel engines in the near future after the addition of a 2.4 -liter diesel engine 240D also put into production 1974 Mercedes-Benz 240D 在1974年,奔馳推出了世界上第一款搭載5缸柴油發(fā)動機的240D 3.0,它采用3.0升柴油發(fā)動機,在不久的之后,另外一款使用2.4升柴油發(fā)動機的240D也投入了生產(chǎn) 1954 Mercedes-Benz 300SL 在1951年6月15日,奔馳公司做出了重返賽車領(lǐng)域的重大決定。由此誕生了具備傳奇色彩的SL級雙門跑車車系中的第一款車型——300SL In the June 15, 1951 , Mercedes-Benz has made a significant decision to return to racing field. Thus was born with the legendary SL-Class Coupe cars in the first models --300SL 1954 Mercedes-Benz 190SL 190SL是與300SL一同推出的概念版本,已經(jīng)推出就收到了汽車愛好者的狂熱推崇。在后來的量產(chǎn)過程中,奔馳選擇了將300SL進(jìn)行量產(chǎn),而190SL則封入智庫之中。以現(xiàn)代的審美來看,190SL的設(shè)計依然堪稱完美 190SL and 300SL was introduced with the concept version , has launched received a fanatical respected automotive enthusiasts. In the later production process, the 300SL Mercedes-Benz chose to mass production , while 190SL is among think tanks sealed . Modern aesthetic point of view , 190SL design still perfect 1959Mercedes-Benz 220SE 在1959年推出的Mercedes-Benz 220車型取得了重大成功之后,奔馳緊接著推出了220SE車型,220SE采用了先進(jìn)的安全技術(shù),在行業(yè)內(nèi)樹立了奔馳的安全理念 After the 1959 launch of the Mercedes-Benz 220 models achieved a major success , followed by the launch of the Mercedes -Benz 220SE cars , 220SE uses advanced security technology in the industry to establish a Mercedes safety concept 300 Mercedes-Benz cars has always been a technology lab , which also makes the important position of 300 cars in the Mercedes-Benz family . 300SE is the world's first car with air suspension 1961 Mercedes-Benz 300SE 300車系一直以來都是奔馳的科技實驗室,這也造就了300車系在奔馳家族中的重要地位。300SE則是世界上第一款帶有空氣懸架的汽車 1963 debut in Frankfurt , is the Mercedes-Benz luxury cars , a member of the family , which uses the latest in modern technology , with complete security configuration , using the V8 engine , a top speed of 205km. Among them will be the Mercedes-Benz Pullman Landaulet distinguished and pushed to a new peak 1963 Mercedes-Benz 600 1963年在法蘭克福首次亮相,是奔馳豪華轎車家族的一員,它采用了最新的現(xiàn)代科技,具備齊全的安全配置,采用V8發(fā)動機,最高時速205km。其中Pullman和Landaulet則將奔馳的尊貴推向了一個新的高峰 This is the world 's first use of a sports car cockpit and high stability crumple zones , which inherited the essence of the Mercedes-Benz family characteristics . 230SL Pagoda roof design uses the musical form , to ensure robust but also reduce the body weight. Maximum power 150 hp and a top speed of 200km 1963 Mercedes-Benz 230SL Pagoda 這是世界上第一款采用高穩(wěn)定性座艙和潰縮區(qū)的跑車,它傳承了奔馳家族的本質(zhì)特色。230SL Pagoda采用了內(nèi)曲式車頂設(shè)計,保證堅固的同時也減輕了車身重量。最大功率150馬力,最高時速200km 這三款車型是奔馳公司在70年代初的重量級車型,他們是第一款正式的Mercedes-Benz S級 The three models are the Mercedes-Benz models in the early 1970s heavyweight , who is the first official Mercedes-Benz S -class 1970 Mercedes-Benz280S/280SE/350SE After the launch of the S-Class , Mercedes-Benz introduced the 450SEL models, which is 116 series, the first 100mm longer wheelbase models , while the upgraded version 450SEL the 450SEL 6.9 launched in 1975 , it became the top-level S-class models 1973 Mercedes-Benz 450SEL 在推出S級之后,奔馳推出了450SEL車型,這是116系列中第一款軸距加長100mm的車型,同時450SEL的升級版450SEL 6.9在1975年推出,它成為了S級中的頂級車型 1978 Mercedes-Benz at the Frankfurt Motor Show unveiled a carrying five liters displacement of the lightweight aluminum engine car 450SLC 5.0. This is the first application of the aluminum alloy of the engine 1978 Mercedes-Benz 450SLC 5.0 1978年奔馳在法蘭克福車展上推出了一款搭載5升排量的輕型鋁合金發(fā)動機汽車450SLC 5.0。這是鋁合金發(fā)動機的第一次應(yīng)用 1979年,奔馳公司憑借著全新開發(fā)的G-Class進(jìn)軍越野車市場。280GE裝備了2.8升發(fā)動機,具備156馬力,經(jīng)過30多年的不斷改進(jìn),奔馳G級已經(jīng)成為了世界上最著名的越野車型之一 1979 Mercedes-Benz company with a newly developed G-Class sport utility vehicle into the market . 280GE equipped with a 2.8- liter engine , with 156 horsepower , after 30 years of continuous improvement, Mercedes-Benz G-Class has become one of the world's most famous off-road vehicles 1979 Mercedes-Benz280GE S123系列的T型車時奔馳第一款量產(chǎn)的旅行車,它具備安全、舒適、多功能等特性,而300TD則是S123的柴油機車型,采用了渦輪增壓技術(shù),是德國市場上第一款可選裝廢氣渦輪增壓器的奔馳轎車 S123 series of T -type car first production of Mercedes-Benz station wagon , it has a safe, comfortable , multi-functional properties, and 300TD is the diesel models S123 , using a turbocharger technology , is the first on the German market optional exhaust turbocharger models of Mercedes-Benz cars 1980 Mercedes-Benz 300TD The end of 1982 , Mercedes-Benz has released a new model C-190, it is located in the E-Class , under the S-Class , SL -class . This is the first generation prototype of Mercedes-Benz C-Class 1982 Mercedes-Benz C-190 1982年末,奔馳發(fā)布了一款全新車型C-190,它定位于E級、S級、SL級之下。這就是第一代奔馳C級的雛形 In the Mercedes-Benz into over 38 months of hard work to create a new W210 platform model , the Mercedes-Benz SLK Roadster launched immediately , which is the world's first with a hardtop roadster 1996 Mercedes-Benz SLK 在奔馳進(jìn)過38個月的努力打造出了全新的W210平臺車型后,奔馳緊接著推出了SLK敞篷跑車,這也是世界上第一款帶硬頂?shù)某ㄅ衽苘?After the launch SLK , Mercedes-Benz introduced the CLK, this model conforms to the movement of the new trend , which combines the characteristics of a sports car and RV Coupe won the market for Mercedes-Benz again 1997 Mercedes-Benz CLK 在SLK推出之后,奔馳推出了CLK,這款車型順應(yīng)了運動化的新趨勢,這種兼具跑車與房車特點的雙門轎跑車為奔馳又一次贏得了市場 For increasing the city car and the G -class higher prices , Mercedes-Benz sport utility vehicle for urban areas to create a new M-Class sport -utility vehicle . In the configuration and mechanical G-Class M-Class does not comprehensive, but will have a much cheaper price, while on the road performance is even better 1997 Mercedes-Benz M-Class 針對城市用車的增加和G級價格的走高,奔馳針對城市越野車領(lǐng)域打造了全新的運動型多用途車M級。在配置和機械上M級并沒有G級全面,但是價格上則要低廉得多,同時在公路上的表現(xiàn)也更加出色 1955 , Mercedes-Benz 300SLR become a legendary racetrack , and in 2003 , Mercedes-Benz and McLaren team 's determination to make this classic revival , so have launched a Mercedes-Benz SLR McLaren models, classic since 2003 this continuity 2003 Mercedes-Benz SLR McLaren 1955年,Mercedes-Benz 300SLR成為了賽車場上的一個傳奇,而在2003年,Mercedes-Benz公司與McLaren車隊決心讓這個經(jīng)典復(fù)活,于是攜手于2003年推出了Mercedes-Benz SLR McLaren車型,經(jīng)典自此得以延續(xù) On the 74th Geneva Motor Show , Mercedes-Benz revealed to the world a new car line CLS. The new 4-door sedan comfort and luxury classic proportions inherited Coupe and S-Class sedan in one, perfect the features of Mercedes-Benz cars were fused 2004 Mercedes-Benz CLS 在第74屆日內(nèi)瓦車展上,奔馳向世界揭露了一個全新的車系CLS。這種新型的4門轎車?yán)^承了雙門轎跑車的經(jīng)典比例及S級轎車的舒適豪華于一身,完美的將奔馳車系的特點進(jìn)行了融合 為了開辟新的領(lǐng)域、細(xì)化銷售市場,奔馳推出了全新的R級大型豪華運動旅行車。 In order to open up new areas , refine the sales market , Mercedes-Benz introduced a new R-Class Grand Sports Tourer . 2005 Mercedes-Benz R-Class As SLS level only a model , SLS AMG Mercedes-Benz AMG version of the model is the highest performance , most expensive models, one of its classic design purpose is to pay tribute 300SL gull-wing door models . SLS AMG equipped with 6.2 liters V8 engine , a top speed of 320km, is Mercedes-Benz 's flagship performance models 2009 Mercedes-Benz SLS AMG 作為SLS級唯一一款車型,SLS AMG是奔馳AMG版本車型中性能最高、價格最昂貴的車型,它的設(shè)計目的之一就是向經(jīng)典鷗翼門車型300SL致敬。SLS AMG搭載6.2升V8發(fā)動機,最高時速320km,是奔馳旗下的旗艦級性能車型著名汽車設(shè)計師介紹 布魯諾•薩庫(Bruno Sacco) 從1975年開始擔(dān)任戴姆勒-奔馳設(shè)計總監(jiān)的意大利人幫助奔馳建立起了其作為德國品牌的汽車設(shè)計美學(xué)!rom 1975 began as Daimler - Benz design director of the Italian people to help build its German brand Mercedes-Benz automotive design aesthetics as . 到1999年卸任,幾乎為奔馳效力了近40年的他主導(dǎo)設(shè)計了1982年的奔馳190系列和1993年的W202代奔馳C級,此外1984年的奔馳E級、1991年的奔馳S級等一系列家族重要車型也都誕生自其主導(dǎo)設(shè)計時期 To retiring in 1999 , almost as Mercedes played for nearly 40 years , he led the design of the 1982 Mercedes-Benz 190 series and 1993 Mercedes-Benz C-Class W202 generation , in addition to the Mercedes-Benz E-Class in 1984 , the 1991 Mercedes-Benz S-Class and other one series family of important models are also born from its dominant design period 什么是奔馳的設(shè)計哲學(xué)?早在70年代,時任設(shè)計總監(jiān)的布魯諾•薩庫(Bruno Sacco)就已經(jīng)定了調(diào)子:“A Mercedes-Benz must always look like a Mercedes-Benz .” 這相當(dāng)于奔馳設(shè)計的 總要求,落實到具體 理論,便是著名的十 個字:“縱向親緣性” 和“橫向共同性” 190系列 W201”作為中型車的拓荒者,萬事開頭難,對設(shè)計者是個嚴(yán)峻的考驗 W201 " As a pioneer in the car , everything is hard in the beginning , the designer is a severe test 設(shè)計從一開始就很明確,必須要設(shè)計出一輛富有魅力的奔馳車型 Design is very clear from the outset , we must design a glamorous Mercedes-Benz models 操刀的主設(shè)計者就是奠定奔馳后來設(shè)計風(fēng)格的布魯諾—薩庫 Surgeon 's main designer was later laid -Benz design style of Bruno - Sa library In order to reduce fuel consumption , the car in terms of aerodynamics also made a bold change . A high and indented tail lift , at the time caused a huge shock : the tail is not only designed to "surrender " to the function of design, but also to meet the people on the Mercedes - Benz unique charm of expectations 設(shè)計的領(lǐng)先體現(xiàn)在了整車清晰的線條和其杰出的尾端設(shè)計上 Leading reflect the design of the vehicle at the clear lines and the tail end of its outstanding design 整車梯形設(shè)計,讓人想起的是鉆石的切面,被薩庫稱之為“切割的鉆石,棱角分明” Vehicle trapezoidal design , reminiscent of a diamond 's facets are Sa library called " cut diamond " 為了降低油耗,該車在空氣動力學(xué)方面也做了大膽的改。一個掀高而縮進(jìn)的尾部,在當(dāng)時引起了巨大的震動:這個尾部不但是設(shè)計“屈服”于功能的設(shè)計,更滿足了人們對梅賽德斯-奔馳的獨特魅力的期待 戈登·瓦格納(Gorden Wagener)戈登·瓦格納出生在德國,求學(xué)時,戈登·瓦格納是在德國埃森大學(xué)(University of Essen)的工業(yè)設(shè)計專業(yè)完成學(xué)業(yè) When Gordon Wagner was born in Germany, to study, Gordon Wagner is a professional industrial design at the University of Essen, Germany the completion of their studies 1994年,戈登·瓦格納前去英國倫敦的皇家藝術(shù)學(xué)院(Royal College of Art,簡稱CRA)深造,。這段求學(xué)經(jīng)歷讓戈登·瓦格納身上既有德國人的嚴(yán)謹(jǐn),又有受英倫文化熏陶的優(yōu)雅。 1994 , Gordon Wagner went to the Royal College of Art in London (Royal College of Art, referred to as CRA) study . This school has experienced let Gordon Wagner who both German rigor , but also by the cultural influence of British elegance . 1995,戈登·瓦格納以汽車外型設(shè)計師開始了他的職業(yè)生涯,在為奔馳集團(tuán)工作之前,他在美國通用公司的法蘭克福工作室工作、日本馬自達(dá)以及德國大眾汽車中都擔(dān)任過不同的職務(wù),這讓他對各地汽車市場以及不同級別汽車都有了一定的了解。 1995 , Gordon Wagner automobile exterior designer began his career before working for Mercedes-Benz Group , he served in the United States GM 's studio in Frankfurt , Germany, Japan, Mazda and Volkswagen in various positions , which makes him the country 's auto market as well as different levels of cars have a certain understanding. 兩年后,戈登·瓦格納加入了奔馳公司在德國辛德芬根的公司,擔(dān)任過外形和內(nèi)飾設(shè)計高級主管。1999年,他成為奔馳在美國設(shè)計中心外型/內(nèi)飾設(shè)計部門的設(shè)計主管,他和團(tuán)隊承擔(dān)了諸如GL系、M系和R系的設(shè)計工作。 Two years later, Gordon Wagner joined Mercedes-Benz in Sindelfingen , Germany , and served as senior director of exterior and interior design . In 1999 , he became the Mercedes-Benz Design Center in the United States shape / design department in charge of interior design , he and his team undertook such as GL system , designed to operate M series and R lines . 奔馳全線產(chǎn)品“開花結(jié)果” 2002年,戈登·瓦格納監(jiān)管 了奔馳A級、B級、C級、E級、 CLK、第二代SLK、S級、新 CLS和GST概念車等車型的設(shè) 計,這些車型涵蓋了我們國 內(nèi)所見的大部分奔馳車型 2002 , Gordon Wagner supervision of Mercedes-Benz A-class , B class , C class , E Class , CLK, the second-generation SLK, S Class , new CLS and GST design concept car and other models , these models covered by our domestic see the most Mercedes-Benz models 2006年2月20日,37歲的戈登·瓦格納被任命為奔馳北美高級設(shè)計總監(jiān),主要負(fù)責(zé)加利福尼亞工作室,是面向北美的高級產(chǎn)品和展示車設(shè)計。 February 20, 2006 , 37 -year-old Gordon Wagner was appointed director of the Mercedes-Benz Advanced Design of North America , is responsible for the California studio, is North America 's senior product -oriented and show car design . 2007年,戈登·瓦格納擔(dān)任著戰(zhàn)略高級設(shè)計部主管之職,在那里他開始了對未來概念汽車的研究并把他的主要精力放在了全新的設(shè)計上。 2007 , Gordon Wagner served as the post of Head of Strategic Advanced Design , where he began the study of the future concept car and put his focus on a new design. 2008年夏天,由于擔(dān)任奔馳首席設(shè)計師9年之久的彼得·帕菲瑞退休,戈登·瓦格納被任命為奔馳新任的首席設(shè)計師,負(fù)責(zé)奔馳全球的設(shè)計 The summer of 2008 , due to the as -Benz chief designer for nine years , Peter Pa Feirui retirement , Gordon Wagner was appointed as the new Mercedes-Benz chief designer responsible for the design of the Mercedes-Benz global 2010年,日內(nèi)瓦國際車展上,戈登·瓦格納帶著他主持設(shè)計的奔馳F800 Style Concept亮相,基本奠定了未來奔馳新的設(shè)計方向。 In 2010 , the Geneva International Motor Show , Gordon Wagner presided over the design with his Mercedes F800 Style Concept unveiled , basically laid the future Mercedes-Benz new design direction . 新R級奔馳R級延伸自2002年的底特律車展中奔馳全新的概念車——Vision GST(Grand Sport Tourer)。 Mercedes-Benz R-Class Mercedes-Benz since 2002 to extend the Detroit auto show concept car --Vision GST (Grand Sport Tourer). Vision GST 奔馳Vision GST外形動感,車頂與A柱與C柱以相當(dāng)和諧的弧線連結(jié),前格柵箭形輪廓進(jìn)一步強化動感的設(shè)計風(fēng)格,似乎之后奔馳出品任何新車都采用這種設(shè)計手法,而22寸超大輪圈與鋒利的車側(cè)線條更強化了整車的運動年輕形象。 Mercedes-Benz R-Class Mercedes-Benz since 2002 to extend the Detroit auto show concept car --Vision GST (Grand Sport Tourer). Mercedes-Benz Vision GST dynamic shape , roof and A-pillar and C-pillar arc fairly harmonious link Arrow front grille design contours to further strengthen the dynamic style , it seems that any car prod 。璾ced after the Mercedes-Benz have adopted this design approach, while 22 inch oversized wheels and the sharp side of the car line has further enhanced the image of the vehicle 's movement young 內(nèi)飾方面,奔馳Vision GST采用最高級材質(zhì),如高級木料、皮革與鋁合金手工打造的裝飾,加上亮飾條貫穿車頂、門板及前后座中央,彰顯豪華高貴的氣氛。Vision GST 后座還有第三排座椅,因此Vision GST是一部可以容納6-8名乘客的舒適豪華MPV Inside, the Mercedes-Benz Vision GST using the most advanced materials, such as advanced wood, leather and aluminum handmade decorations , plus bright trimthrough the roof , door panels and front and rear seat center , highlight the luxurious elegance of the atmosphere. Vision GST back seat of a third -row seat , so the Vision GST is a luxury MPV 6-8 comfortably accommodate passengers 2008年完成交棒之后,瓦格納按照自己的思路成功改造奔馳R級,新R級于2008年發(fā)布問世 After the 2008 completion of passing on the baton , according to their own ideas of Wagner successful transformation of the Mercedes-Benz R-Class , R-Class, the new release came out in 2008 瓦格納賦予新R級缺少的硬朗氣質(zhì),用直線條突出改款R級的肌肉感,老款雍容華貴的造型設(shè)計也被完全顛覆了 Wagner given new R-Class missing tough temperament , muscular with straight lines highlight the R-Class facelift , the old section of elegant design has also been completely subverted 新E系列在奔馳歷經(jīng)50多年的發(fā)展過程當(dāng)中,奔馳E系列的車型達(dá)到了七代,而銷售總額,也超過了1200萬輛 In the Mercedes-Benz After 50 years of development process, Mercedes-Benz E-series models reached seven generations , while total sales , has more than 12 million 壓力之源 從開創(chuàng)紀(jì)元的第一代到第八代,每一代E級轎車都在歷史中烙下了經(jīng)典的印記,不斷詮釋著不同時代的奔馳對于經(jīng)典的理解 From the era of the first generation to open the eighth , each generation E-Class cars are classic bears the imprint in history , constantly different interpretation of the classic era of Mercedes-Benz for understanding 1995年,第七代E級轎車的誕生引起全世界的一片驚嘆。經(jīng)典的雙圓大燈設(shè)計一改以往汽車外觀的傳統(tǒng)認(rèn)知,在贏得“紅點”設(shè)計大獎的同時,也引發(fā)了“用奔馳的眼睛看世界”這樣一股潮流 1995 , the birth of the seventh generation E-Class sedan caused a marvel of the world. The classic design of a double round headlights change the appearance of traditional cognitive car , winning the "red dot " design award , but also triggered a " see the world with the eyes of the Mercedes-Benz " Such a trend 新E級(第八代)并沒有全盤改變,依然傳承了前代的經(jīng)典。比如,經(jīng)典的雙前大燈前臉設(shè)計、后輪輪拱的凸出的曲線,瓦格納顯然用更富張力的直線條來刻畫車身整體。同時也使人聯(lián)想到1953年著名的“Ponton Mercedes”設(shè)計風(fēng)格。 The new E-Class ( eighth ) and no overall change , still the classic heritage of the previous generation . For example , the classic double- headlight front design , convex curve of the rear wheel arches , Wagner apparently to describe the body as a whole richer tension with straight lines . Also reminiscent of the 1953 's famous "Ponton Mercedes" design style. 新E級擁有兩款車型:轎車和首次推出的轎跑車 The new E-Class has two models : the first launch of the sedan and coupe 團(tuán)隊中的核心人員包括,外造型主設(shè)計師戴爾特·弗茨舍克,內(nèi)飾主設(shè)計師哈特穆特·辛克維茨,色彩材質(zhì)主設(shè)計師馬丁·不來梅。 The core team personnel, including outside the main designer special Dell · Fucisheke styling , interior designer Hartmut main Cink Horowitz , colormaterial master designer Martin Bremen . 新E級車不僅采用了全新的造型,還有全新開發(fā)的W212前置后驅(qū)平臺 The new E -Class not only features a new shape, as well as newly developed W212 rear-drive platform 新E級在秉承傳統(tǒng)的同時,在整體風(fēng)格上突出硬朗的形面與凌厲的線條,而且更趨運動感。這一設(shè)計也與新C級和S級一脈相承,做到了承上啟下。 The new E-Class in tradition , while the overall style of tough -shaped face with prominent sharp lines, but also become more sporty . This design also with the new C-Class and S-Class line of succession , so that the connecting link . 車身內(nèi)部空間看上去要更大一些,尤其是后排空間,相比老款車型更勝一籌。而內(nèi)飾設(shè)計風(fēng)格依舊是雅致、舒適的格調(diào),豪華的程度向S級看齊 The interior space seems to be larger, especially in the back room , compared to the older models better. The interior design style is still elegant and comfortable style, luxury line to the S -class degree 新舊總是在不斷的更迭,流行的趨勢也在變化。一個設(shè)計的成功與否不僅在于設(shè)計師的設(shè)計能力,更在于設(shè)計師的思維是否會被光輝的舊事物所禁錮。 Old always in constant change, the popular trend is changing . A design success lies not only in the designer's design capabilities, more is whether the designer's thinking will be a glorious old things imprisoned . 不管外界環(huán)境如何,作為一個設(shè)計師,必須有自己獨立的風(fēng)格,就如布魯諾·薩庫所說的,奔馳就應(yīng)該有奔馳的樣子。每個設(shè)計師就應(yīng)該有自己獨立的風(fēng)格,或許有人會覺得是一成不變,但是設(shè)計師的風(fēng)格就是設(shè)計師的名片,是設(shè)計師的靈魂,我們不能為追求新穎而拋棄自己的風(fēng)格去沿襲他人。我們必須堅守自己,做獨特的自己 Regardless of the external environment , as a designer , we must have our own independent style 費迪南德·保時捷 1900年,他首創(chuàng)的電動汽車出現(xiàn)在巴黎世界工業(yè)產(chǎn)品博覽會上,從此,他以“電動汽車之父”為世人所知曉。 In 1900, he pioneered the electric car appeared at the Paris World Exposition of industrial products , from his "father of the electric car " is known to the world . 1905年,他被聘任為戴姆勒公司奧地利分公司技術(shù)部經(jīng)理,由于成功設(shè)計了“瑪哈”牌汽車而獲得了他有生以來的第一枚勛章。 In 1905, he was appointed as Branch Technical Manager Daimler Austria, due to the successful design of the " Maha " Car and won his first gold medal ever . 1910年,他設(shè)計成功更為完善的“公爵”牌轎車。 In 1910 , he designed a more perfect success "Duke " brand cars . 926年,戴姆勒公司與奔馳公司合并,由于他的許多意見與老板相左而于1929年辭職。 1926 , Daimler and Benz companies merged , since many of his opinions at odds with the boss resigned in 1929 . 1930年創(chuàng)建了自己的公司--保時捷汽車設(shè)計所。 1930 created his own company - Porsche design . 1934年,他以全新角度設(shè)計出了具有16缸增壓式發(fā)動機的第一輛保時捷賽車(車頭約占1/3,車尾占2/3,車的前后配重比為1:1,油箱安置在車的中部--無論油量多少都不影響車的重心位置),并以7.5萬美元的價格將圖紙賣給了德國汽車聯(lián)盟。 烏琳高娃 現(xiàn)任通用汽車中國前瞻設(shè)計中心總監(jiān), 主導(dǎo)通用汽車中國的前瞻設(shè)計工作。 本科畢業(yè)于清華美院,獲國普福爾茨海 姆高等專業(yè)學(xué)院交通設(shè)計碩士學(xué)位,是 梅賽德斯-奔馳汽車技術(shù)中心第一位中國 籍女汽車設(shè)計師,曾被中國工業(yè)設(shè)計協(xié) 會評為“2010年中國設(shè)計業(yè)十大杰出青年”。 The current General Motors China prospective design center director , led General Motors China prospective design work. Graduated from Tsinghua Academy of Fine Arts , Master of Transportation Design eligible country Fachhochschule Pforzheim , Mercedes - Benz Technology Center first Chinese national female car designer , has been China Industrial Design Association Comments the " 2010 ten Outstanding Young Chinese design industry ." 2000年作為一名實習(xí)生在戴姆勒-克萊斯勒公司開始了她的汽車設(shè)計生涯。 2000 as an intern at Daimler - Chrysler began her automotive design career. 2003年,她加入位于德國辛德芬根的梅賽德斯-奔馳汽車技術(shù)中心,擔(dān)任前瞻設(shè)計部汽車設(shè)計師。 In 2003, she joined the Mercedes Sindelfingen , Germany - Mercedes-Benz Technology Center , as the prospective design of the car designer . 2005年,烏琳高娃加入北京明基西門子移動通信公司。隨后的一年,她成為了中央美術(shù)學(xué)院設(shè)計學(xué)院運輸設(shè)計系的一名講師。 2005 , Wulin Gaowa join Beijing BenQ Siemens Mobile Communications Company . The following year , she became a lecturer at the Central Academy of Fine Arts School of Design, Transportation Design Department . 2008年,烏琳高娃遠(yuǎn)赴意大利的Moncarieri,加入意大利喬治亞羅股份公司,并作為汽車外飾設(shè)計師,為大眾、一汽、蘭博基尼和Frazer-Nash等多家公司的合作項目提供過設(shè)計支持。 2008 ,Gaowa went to Italy Moncarieri, joined the Italian Giugiaro AG , and as automotive exterior designer for Volkswagen, FAW, Lamborghini and Frazer-Nash cooperation projects and other companies have provided design support. 總結(jié) 有夢想就去追,誰說我們不可以成功。想做什么就去,機會永遠(yuǎn)不會等你,錯過了就是錯過了,機會永遠(yuǎn)不會回頭。在豐富我們自己專業(yè)知識的同時,我們也應(yīng)該善于把握時機。勤學(xué)苦練,豐富的專業(yè)知識,加上對時機的把握,我們還有什么是不可以的 If you have a dream, just to chase , who says we can not succeed. If you have some thing want to do ,just to do it , the opportunity will never wait for you, missed is missed, the opportunity will never look back. In enrich our own expertise , we also should be good at grasping the opportunity. Hard work and practice , expertise , coupled with the grasp of timing , we have what is not possible 謝謝 Thank you
奔馳汽車智能照明系統(tǒng)設(shè)計PPT:這是一個關(guān)于奔馳汽車智能照明系統(tǒng)設(shè)計PPT,包括了照明系統(tǒng)功能,燈泡的分類,發(fā)光原理,燈泡的型號,大燈的分類,燈光自動控制功能,替代燈泡功能等內(nèi)容。Agenda 照明道路:前大燈、倒車燈、霧燈、Active light function、Cornering light 識別車輛:牌照燈、尾燈、示寬燈、駐車燈、后霧燈傳遞信號:剎車燈、轉(zhuǎn)向燈、超車燈、應(yīng)急警告燈方便功能:中央鎖工作顯示功能—鎖止X3; 解鎖X1 延遲照明功能(0~60sec) 位置照明 環(huán)境照明 傳統(tǒng)普通燈泡前后示寬燈、前后轉(zhuǎn)向燈、倒車燈、剎車燈、后霧燈 鹵素?zé)襞萸办F燈、遠(yuǎn)光燈 氙氣燈泡近光燈 二極管燈泡高位剎車燈、左右倒車鏡轉(zhuǎn)向燈 當(dāng)物體被加熱時,能量會以光波的形式向外釋放。較低溫時,向外發(fā)射的是不可見的紅外光波。隨著溫度的升高,對外發(fā)射的光波中可視光譜比例會增加,也就是說溫度越高,發(fā)出的亮度越高。如:鐵在高溫下會變紅,越高溫越紅。但如果溫度高于物體自身的熔點,物體將不會再以固態(tài)的形式存在。如常用作燈絲材料的金屬鎢,當(dāng)溫度達(dá)2000℃以上,燈絲處于白熾狀態(tài),溫度越高,燈絲越亮。金屬鎢的熔點是3422℃,超過此溫度燈絲就會斷開。傳統(tǒng)鎢絲燈泡 燈絲會安裝在密封的玻璃燈泡內(nèi)防止高溫氧化。但在高溫工作條件下,金屬鎢會升華,并在溫度較低的燈泡玻璃上凝結(jié),導(dǎo)致透明度嚴(yán)重降低,照明效率下降,鎢絲揮發(fā)嚴(yán)重時會斷裂,完全損壞。因此,燈泡內(nèi)充滿鹵素氣體的燈炮出現(xiàn)了,歡迎點擊下載奔馳汽車智能照明系統(tǒng)設(shè)計PPT。
奔馳汽車營銷策劃方案ppt:這是一個關(guān)于奔馳汽車營銷策劃方案ppt,主要介紹了摘要、產(chǎn)品分析、SWOT分析、消費者心理和動機分析、競爭對手分析、奔馳c200營銷策略、市場預(yù)期分析等內(nèi)容。隨著我國經(jīng)濟(jì)快速的發(fā)展,去年我國汽車銷量首次躍居全球第二位,以總規(guī)模近592萬輛驚人數(shù)字僅次于美國;對此業(yè)內(nèi)預(yù)計今年我國車市還將保持10%-15%的增長,全年汽車銷量將達(dá)到640-660萬輛之間。同時不同層面的消費群體正在迅速壯大,注重品質(zhì)和品位的車型將越來越受到消費者的推崇。中國汽車工業(yè)的發(fā)展也帶動中高檔轎車消費市場日益走向成熟。先富起來的人群中,他們注重身價、追求品味及愛攀比虛榮的心理等都促使高檔汽車的需求得以日益增長。目前中高檔轎車豪華市場已經(jīng)是烽煙四起,奧迪、寶馬、凱迪拉克、沃爾沃(VOLVO)、豐田等都來爭分高檔車市場的“一杯羹”,在如此激烈競爭環(huán)境中品牌已成為企業(yè)的一種非常重要的標(biāo)識,體現(xiàn)出其背后所代表的深層內(nèi)涵:誰能擁有叫得響的品牌,誰就擁有競爭的主動權(quán);越是知名度高的品牌,給企業(yè)帶來的無形資產(chǎn)就越大,歡迎點擊下載奔馳汽車營銷策劃方案ppt哦。
奔馳汽車品牌介紹ppt:這是一個關(guān)于奔馳汽車品牌介紹ppt,主要介紹了奔馳簡介、創(chuàng)始人、品牌系列等內(nèi)容。梅賽德斯-奔馳(Mercedes-Benz)是世界著名的德國汽車品牌。1886年1月,卡爾·本茨發(fā)明了世界上第一輛三輪汽車,獲得專利(專利號:DRP 37435 ),與此同時,奔馳的另一位創(chuàng)始人戈特利布·戴姆勒發(fā)明了世界上第一輛四輪汽車。從此,世界發(fā)生了改變。1926年6月,戴姆勒公司與奔馳公司合并成立了戴姆勒-奔馳汽車公司,以梅賽德斯-奔馳命名的汽車,以高質(zhì)量、高性能的汽車產(chǎn)品聞名于世。除了高檔豪華轎車外,奔馳公司還是世界上最著名的大客車和重型載重汽車的生產(chǎn)廠家。梅賽德斯-奔馳為戴姆勒集團(tuán)(Daimler AG) 旗下公司,與寶馬,奧迪并稱”三駕馬車“。2015年4月,江蘇省物價局對奔馳汽車價格壟斷案依法作出行政處罰,對奔馳公司罰款3.5億元,對部分經(jīng)銷商罰款786.9萬元。2016年2月,美國《消費者報告》發(fā)布了《2015年十大最佳車型》(The Best Cars of 2015)榜單,對2015年中美國市場上路測結(jié)果最佳的十款車型進(jìn)行排序,梅賽德斯-奔馳 S550排名第四,歡迎點擊下載奔馳汽車品牌介紹ppt哦。