這是zara英語(yǔ)ppt，包括了Company Profile，Unique Business Model，Strategies，ZARA Analysis，Recommendation等內(nèi)容，歡迎點(diǎn)擊下載。

zara英語(yǔ)ppt是由紅軟PPT免費(fèi)下載網(wǎng)推薦的一款課件PPT類(lèi)型的PowerPoint.

Index Company Profile Unique Business Model Strategies ZARA Analysis Recommendation Company Profile ZARA is： Spanish clothing and accessories retailer Based in Arteixo， Galicia Founded in 1975 by Amancio Ortega and Rosalia Mera The most profitable brand of the Inditex group. Video http://youtu.be/qhCM0F81vEg Objectives Develop system the requires short lead times Decrease quantities produced to decrease inventory risk Increase the number of available styles and/or choice Unique Business Model Business Model (cont`d) Design: Creative Teams Different sources of ideas (store managers， TV， internet， fashion on street & fashion show， trend spotter) Business Model (cont`d) Sourcing & Manufacturing Assistance of purchasing offices in Barcelona & Hong Kong More than 200 external suppliers In-house production (40 % of clothes produces internally， 60 % externally) Business Model (cont`d) Distribution Central distribution center in Arteixo Satellite center in Argentina， Brazil and Mexico Center works on dual-shift basis Equipped with mobile tracking system Delivery on Europe takes 24 hours and outside Europe takes 48 hours Scheduled shipments by time-zone Business Model (cont`d) Retailing consists of merchandising and store operations Stores places in premium streets and city centers Set fabulous window-display store Main retailing tactic: create scarcity Very low advertisements Aims: reduce inventory and marked-down prices Competitive Advantage Fast production Ability to design and finish goods in store within 4 to 5 weeks Very quick to get designer-influenced products into their stores Strategies Design Technology System Order information flow to store ordering system Improving inventory system Product distribution system HRM & MIS Training Designer Training Store Manager Training Buyer Connection with distribution system and IT system Design Coordinate with R&D and also with stores itself to catch new trends Ability to produce fast fashion Marketing Market Penetration: Own subsidiaries Joint Ventures Franchising Strategic location of stores， Tracking consumers preferences analysis Low cost of advertisements (0-0.3%) Pricing Strategy Market based prices Analysis of market Customer sensitivity to prices Vertical Integration Supply Chain Central distribution system in La Coruna， Spain In-house production Short lead-times Forward vertical integration Reduces bullwhip effect Backward vertical integration Reduces costs & Improves quality Production & Distribution Centralized distribution Maintain quality Cost leadership High Bargaining power to supplier Distribution system to fast distribution ZARA Analysis Porter Analysis of ZARA SWOT Analysis Recommendation Change the system: Centralized  Transform  Decentralized Build decentralized distribution & production in each region Tend to fastest in producing new product (design production& distribute Keep maintain the value chain Decentralized Model Value chain Reference Carmen， L. and Ying， F. (2009) Internationalisation of the Spanish fashion brand Zara 13(2)， pp.279-296. Marilyn ， H. and Judy， N. (2010) “Exploring SWOT analysis – where are we now?: A review of academic research from the last decade.” Journal of Strategy and Management， 3 (3 )，pp.215-251. Saurabh Jindal (2012). Zara Strategy Analysis SWOT 5 Forces. [ONLINE] Available at: https://www.elance.com/samples/zara-strategy-analysis-swot-forces-strategy-development-consulting-research/46474856/. [Last Accessed 9 March 2013]. Reference Images of Zara (online) Source: http://kameraphoto.photoshelter.com/image/I00000rA0aj9PNDk Company profile of Zara (online) Source: http://inditex.com/en/press/information/press_kit# Alan， B. and Philip， J. (2001) “Does Training Generally Work? The Returns to In-Company Training.” Industrial and Labor Relations Review， 54(3)， pp. 647-662lbj紅軟基地

zara的供應(yīng)鏈管理ppt：這是zara的供應(yīng)鏈管理ppt，包括了ZARA公司簡(jiǎn)介，ZARA的戰(zhàn)略定位：買(mǎi)得起的快速時(shí)尚，ZARA獨(dú)特的全程供應(yīng)鏈管理模式，ZARA的IT系統(tǒng)的卓越性體現(xiàn)在以下四個(gè)方面，ZARA的品牌經(jīng)營(yíng)模式等內(nèi)容，歡迎點(diǎn)擊下載。

zara品牌介紹ppt：這是zara品牌介紹ppt，包括了ZARA簡(jiǎn)介，ZARA市場(chǎng)調(diào)研，商圈調(diào)研，商鋪調(diào)研，消費(fèi)者需求調(diào)研，產(chǎn)品調(diào)研，ZARA競(jìng)爭(zhēng)品牌分析，結(jié)束語(yǔ)等內(nèi)容，歡迎點(diǎn)擊下載。

Zara案例分析ppt：這是Zara案例分析ppt，包括了Zara成功模式案例背景，五種力量推動(dòng)ZARA供應(yīng)鏈的成功，從而推動(dòng)ZARA的成功，ZARA的成功源于獨(dú)特商業(yè)戰(zhàn)略的成功，供應(yīng)鏈管理行動(dòng)路線圖是ZARA戰(zhàn)略成功的紐帶，快速響應(yīng)是ZARA供應(yīng)鏈管理行動(dòng)路線圖的靈魂，ZARA快速補(bǔ)貨流程分析等內(nèi)容，歡迎點(diǎn)擊下載。