這是一個(gè)關(guān)于全球營(yíng)銷-NIKE耐克的STP戰(zhàn)略分析PPT課件，主要是了解nike的公司介紹，品牌的發(fā)展，nike的市場(chǎng)分析，市場(chǎng)的目標(biāo)，市場(chǎng)的定位以及其他介紹。NIKE是全球著名的體育用品品牌，英文原意指希臘勝利女神，中文譯為耐克，該公司總部位于美國(guó)俄勒岡州Beaverton，其生產(chǎn)的體育用品包羅萬象，如服裝、鞋類、運(yùn)動(dòng)器材等。耐克還為世界多個(gè)足球會(huì)及國(guó)家足球隊(duì)提供球衣套件，包括阿森納、曼聯(lián)、巴塞羅那、凱爾特人、尤文圖斯、國(guó)際米蘭、巴西、荷蘭、葡萄牙和美國(guó)等。美國(guó)時(shí)間2015年6月10日，耐克宣布成為NBA服裝獨(dú)家供應(yīng)商。2015年12月8日，勒布朗·詹姆斯與耐克公司簽訂終身合同。更多內(nèi)容，歡迎點(diǎn)擊下載全球營(yíng)銷-NIKE耐克的STP戰(zhàn)略分析PPT課件哦。

全球營(yíng)銷-NIKE耐克的STP戰(zhàn)略分析PPT課件是由紅軟PPT免費(fèi)下載網(wǎng)推薦的一款產(chǎn)品PPT類型的PowerPoint.

ContentsL3M紅軟基地
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  Analysis of the status of the target market， to confirm the potential competitive advantage of the enterpriseL3M紅軟基地
In contrast， business competitors， product quality， though not as Nike， and its ability to grow in the future can not be denied. Anta Xtep market share in low-end products is also very high， Anta be among other sports brand in the Chinese market， Adidas， Li Ning， Jordan， Anta， Xtep， etc.， are direct competitors of Nike. Go to another piece of Nike's broad market instead of other brands， will be developed.L3M紅軟基地
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Accurately select competitive advantage， the initial position of the target marketL3M紅軟基地
enterprise core competitive advantage positioning， Nike advantage of scientific and technological research and development， brand awareness.L3M紅軟基地
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   Display a unique competitive advantage and repositioning to develop a strategy to play a central competitive advantage. Own advantages， Nike main scientific and technological content of the promotional products， product quality， and comfort， and the superstar strategy to strengthen product promotion， and achieved good results.L3M紅軟基地
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product differentiation strategy: L3M紅軟基地
Nike also intend to in the future to further refine the product market. NIKE ID launched in 2008， such as business， consumer business by way of online self-designed， can design their favorite color， style， special mark， which provides more freedom of choice for consumers.L3M紅軟基地
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    Image differentiation strategy: an image representative of all the world， Nike is one of the signs around the world most people recognize. To understand Nike's success with the corporate culture for its understanding of the signs is essential， because it is the Nike brand becomes ubiquitous a commercial logo. Too well-known that in the Nike ad I saw to the Nike logo， and do not see the name of the company， because they have a full grasp of people see this symbol that know this is Nike， need not occur only word piece language. It became a cultural icon， a Nike used to increase brand value， visibility， as well as the status of icons.L3M紅軟基地
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